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Microsoft EA Extend In-game Advertising Agreement
Posted Mar-19-2008 by admin1
Microsoft subsidiary Massive Inc extended a previously-inked deal to provide in-game advertising for Electronic Arts titles the company announced today.
The two-year extension of the deal will expand the roster of titles set to feature in-game advertising for products in various EA titles. Massive´s advertising technology allows for dynamic updates of in-game advertising by streaming ads from a server whenever a game is played.
"EA strongly believes that dynamic in-game advertising is an important growth area for our business" said EA Casual president Kathy Vrabeck. "We selected Massive because they are the industry leader in this space with a global sales footprint solid brand recognition and in-depth experience in video game advertising."
Massive currently provides in-game advertisements for the PC and Xbox 360 versions of several titles in EA´s Need for Speed series. As part of the extension the company plans to add a number of EA Sports franchises to its in-game ad service including Madden NFL NBA Live NHL and NASCAR. |
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