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UK Xbox 360 Sales Jump 40% Following Price Cut
Posted Mar-19-2008 by admin1
The leap was welcomed by retail and will serve as a timely boost for Microsoft´s platform in the build up to the busy Easter period as its bitter rival Sony prepares a new PlayStation 3 hardware bundle to support the arrival of Gran Turismo 5: Prologue Edition.
Speaking to GamesIndustry.biz Chart-Track director Dorian Bloch revealed: "Xbox 360 is up 35-40 percent - that´s from Friday when the price cut came into effect up to midnight Saturday.
"Now it´s a question of Easter" he added. "The real litmus test will be over the next three to four weeks – it´s too early to read too much into it at this stage."
But while Xbox hardware was up software did not enjoy an attendant rise. "That´s mainly because the week prior there were big new 360 releases like Army of Two Bully and MX vs ATV" Bloch noted explaining that a drop-off in the following week is typical. |
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